Trending: Trade Fair Country Iran

mac in regional and international markets

When exhibiting businesses think about participating in trade fairs, they tend toward countries like France, USA or China. But Iran?! The neighboring country of Afghanistan, Iraq and Pakistan is gaining popularity among exhibitors.

According to the exhibition and trade fair committee (AUMA) of the Deutschen Wirtschaft e.V., increasing numbers of foreign companies have been investing in trade fair participation since economic sanctions were lifted in early last year. For 2017 AUMA has listed 60 trade fairs; two years ago only half as many had exhibitors from Germany. Plans call for 18 German pavilions this year.    

At one of those pavilions Knorr Bremse, the world market leader in brake systems for rail and commercial vehicles, will present its products – with support from mac. The Munich-based company will be looked after by our new branch office in the Bavarian capital. For customer care in Iran, mac called on its existing partner network in the Near and Middle East to provide an Iranian as the on-site contact.  

To oversee construction, we flew to Teheran for Iran Rail Expo, where we could confirm the information and advice offered by the German-Iran Industry and Chamber of Commerce business etiquette guidelines (Business-Knigge der Deutsch-Iranischen Industrie- und Handelskammer):

German business people are received with great respect in Iran. The Iranian people are known for their generosity and hospitality. The technicians, for example, insisted on sharing their breakfast with our project manager on the construction site. A useful tip says to be careful when bringing up problems and other touchy issues. Clear answers like “yes” and “no“ are rare. 

Financial matters too are highly unusual. You cannot pay by credit card or funds transfer in Iran and you cannot exchange euros for Irani rial in Germany. That means that you have to carry a lot of cash in Iran and go to the trouble of exchanging it locally.   

If you want to present your products and services in Iran, please talk to us. We’ll be happy to advise you!   

Copyright Photos: Fotolia, mac

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