Circular design concept

mac. brand spaces GmbH, the experts for live communication from Langenlonsheim, is expanding its consulting service for its customers. mac is developing a circular design concept for sustainable exhibition stand systems. “We are thus further advancing the realization of sustainable events in the industry,” says Stefan Trieb, CEO of mac.

For customers, this means that mac examines the materials in terms of life cycle and ecological footprint, expands the material portfolio, designs exhibition stand systems based on a sustainable design concept and also adapts the processes in warehousing and logistics. To this end, the mac team held a three-day circular design workshop to review its exhibition stand construction activities with regard to circular possibilities. With Circular Innovation Manager Anna Reiners from the Circular Black Forest network, materials, processes and design were examined across systems in a design thinking process and employees were encouraged to think holistically in a circular way. Trieb explains: “In an open-ended and creative space, our interdisciplinary team from Design,
project management, project technology, production, purchasing and logistics identified circular potential for action and developed possible solutions.”

mac is not only responding to new customer needs, but also to new EU product requirements and environmental changes. The mac campus offers a good opportunity to influence the linear part of the company’s own value creation. There, the
company covers the entire value chain of exhibition stand construction: from planning and design to production, warehousing and logistics. “For us, the question is not whether we can be circular, but how,” says Trieb.