mac inspires visitors with roadshow format in three cities
The mac roadshow made stops in Cologne, Hanover and Munich in the spring and mac draws an all-round positive conclusion. Under the motto “Stop Washing, Start Acting”, mac. brand spaces presented effective steps for a sustainable future of live communication and inspired numerous visitors.
The topic of sustainability was the focus of the roadshow and struck a chord with the times. “We impressively demonstrated that sustainability and innovation in live communication are not contradictions,” says Stefan Trieb, CEO of mac. “The visitors were impressed by our commitment and the wide range of services with which we set standards in our industry.”
Many stimulating and interesting discussions and a constantly growing network marked the success of the roadshow. “The direct exchange with our customers and partners was very valuable for us,” says Trieb. “We were able to gain new ideas and impetus and further sharpen our understanding of the needs of the industry.”
At Anuga Foodtec in Cologne, Hannover Messe and IFAT in Munich, visitors had the opportunity to visit the interactive roadshow container and find out about innovative solutions in the field of live communication. During the trade fair, there was an exciting and varied program for attendees under the motto: SUSTAINABILITY IN ACTION. There were panel talks with industry representatives and inspiring presentations.
The positive response to the roadshow shows that mac is on the right track. “We will continue to invest in sustainable solutions for live communication and inspire our customers with creative concepts,” says Stefan Trieb. “The successful response encourages us to continue on our path towards a more sustainable future for live communication. With our presence at these trade fairs, where we had many customers, we also wanted to offer a community place for the live marketing specialists present. This offer was also very well received. There was a great exchange of ideas and we were delighted to be able to host the event.”