mac. brand spaces GmbH takes over the Austrian company Standout GmbH
The acquisition strengthens mac's position in the European trade fair and event organiser business with greater reach and a more comprehensive service portfolio.
mac. brand spaces GmbH, the leading live communication company with a presence at all major German trade fair venues as well as in Vienna, Shanghai and Singapore, has acquired 100 per cent of Salzburg-based Standout GmbH from RX Salzburg GmbH. With 140 employees and a turnover of around 30 million euros, Standout is a leader in live communication in Austria at the trade fair and conference locations of Salzburg and Vienna.
As a service provider for trade fairs, congresses, events and advertising technology, Standout supports organisers, exhibitors and marketers from conception to implementation across all service levels.
‘With the integration of Standout GmbH, we are expanding our reach and our service portfolio in the European trade fair and event organiser business,’ says mac CEO Stefan Trieb. ‘The combined production expertise of our more than 400 specialists raises our international market position, performance and effectiveness to a new level.’
mac, based in Langenlonsheim near Frankfurt am Main, has been active in the Austrian market for more than 20 years with its own sales office in Vienna and also supports top addresses in Austrian industry worldwide with trade fair activities. ‘As part of
of mac, we are in an even better position to work successfully for our customers in Austria and worldwide,’ says Standout Managing Director Gerald Klaushofer, who will remain in this role after the takeover. The strong position and entrepreneurial expertise of
mac’s strong position and entrepreneurial expertise were decisive factors in RX Global’s decision to hand over Standout GmbH to mac following its withdrawal from the Austrian market.
Standout and mac are pioneers for a sustainable event business. Standout was one of the first companies in Austria to be awarded the Austrian Ecolabel umweltzeichen.at. mac was the first company in Germany to be certified according to ISO 20121 across the entire value chain. Both companies are united by a strong set of values that places customer benefit, employee loyalty and value creation at the centre of their actions.