mac awarded for Kömmerling project
mac. brand spaces, a specialist in live communication from Langenlonsheim, was honoured with the German Design Award 2025 for Kömmerling’s trade fair appearance at Fensterbau Frontale. The 1,500 m² trade fair stand, which had the motto ‘Today for Tomorrow’, impressed with its unique concept of sustainability, innovative design and emotional brand staging.
‘Kömmerling’s strong brand message, combined with a clear focus on sustainability and an interactive experience space, made this presentation something very special,’ said Stefan Trieb, CEO of mac. brand spaces. ‘The evening transformation of the trade fair stand into a club atmosphere was the perfect conclusion to this extraordinary concept.’
The project deliberately focussed on the use of sustainable materials and modular displays, which not only looked impressive, but can also be reused and integrated into the new showroom. Visitors were able to experience the topics of sustainability and digitalisation up close in an interactive area. The combination of warm wood tones, anthracite and orange created an inviting atmosphere with a high recognition value.
A particular highlight of the trade fair stand was the hospitality area with a stage, media presentation and a room for get-togethers. The evening transformation of the stand into a club atmosphere, which was also managed by mac as the general contractor for conception and realisation, rounded off the trade fair appearance and turned it into an emotional brand journey. ‘With Kömmerling’s trade fair appearance, we showed how sustainable brand communication and innovative design can be perfectly combined,’ says Trieb.
