mac honoured twice for its own roadshow

A double success for mac. brand spaces: the company was honoured for its roadshow ‘STOP WASHING. START ACTING.’ roadshow and was honoured with the German Design Award 2025 and the BrandEx Award in Gold in the “Best Stand Smart” category. The interactive roadshow was a hit in three cities – Cologne, Hanover and Munich – with its clear focus on sustainability and digitalisation.
focus on sustainability and digitalisation. ‘With the roadshow, we showed that design, sustainability and innovation belong together. And we surprised everyone, because nobody would have expected us as a live marketing service provider at these trade fairs. Across all formats, our presentation has become a real community place for marketing specialists.
for marketing specialists. The awards make us proud and encourage us to continue developing bold and pioneering concepts,’ says a delighted Stefan Trieb, CEO of mac.

The roadshow offered visitors a platform for exciting discussions about the future of live communication. Panel talks, inspiring presentations and a creative room design encouraged dialogue between industry experts and partners. ‘This roadshow combines technology and sustainability in an impressive way. We have created a space for dialogue – a community place for marketing specialists at the heart of the action,’ explains Alexander Ody, Director Business Development at mac.

With a sustainable concept that emphasised the use of reusable and residual materials, mac made a strong statement. The roadshow demonstrated how responsibility and design can go hand in hand and set standards for sustainable solutions in live communication.

The German Design Award recognises the innovative design and visionary implementation of the project. The BrandEx Award in Gold in the ‘Best Stand Smart’ category honours the intelligent concept of the roadshow, which generated attention under challenging conditions and offered creative solutions for socially relevant topics such as sustainability.