Wirtgen Group
bauma | Munich
Short Brief
With five strong brands, the Wirtgen Group covers the entire process chain in road construction: Processing, mixing, paving, compacting and repairing. The Wirtgen Group's trade fair motto reflected this: "SmartSynergies and Innovations". SmartSynergies stands for the optimal interaction of the specialized product brands Wirtgen, Vögele, Hamm, Kleemann and Benninghoven and their combined power to deliver solutions in all areas of road construction. These strengths are complemented by the synergies resulting from the company's affiliation with John Deere.
Our Solution
'Close to our customers' - mac interpreted the customer's tagline in three-dimensional space - and in spectacular fashion. A surrounding skywalk connects the three-story main building with six interactive technology exhibitions of the subsidiary brands Wirtgen, Vögele, Hamm, Kleemann, Benninghoven, and - for the first time - the new owner John Deere. John Deere is the element that connects all brands and invites visitors to take a tour to experience all of their technologies.
“In 4 Monaten ensteht eine eigene Markenwelt auf 3.600 Quadratmetern, die täglich 8.000 Besuchern in die Wirtgen Group Experience eintauchen lässt.”
