SAP
DMEXCO | Cologne
Short Brief
The DMEXCO showcases the complete range of digital marketing services with a clear focus on quality over quantity. For SAP, it is one of the most important events of the year for meeting decision-makers in digital business and creating a buzz for their brand and products.
Our Solution
Business, but not as usual! The task was to bring SAP technologies and expertise to life using a large number of showcases with a clear focus on the SAP Customer Experience - the SAP CX. The idea was to make the CX a constant component of the brand architecture and media presentation. Beyond a mere visual representation, the aim was to create an experience for visitors by combining the architecture with the overall communication concept. This way SAP positions itself as "fresh" and "funky" in a fitting brand space.
