Zwiesel Glas
Ambiente | Frankfurt
Short Brief
Close to 130,000 spectators in Frankfurt am Main were able to experience the fulfilment of a promise at first hand: the promise that in every single ZWIESEL product reflects the will to create the extraordinary. The main protagonist of the event was the new umbrella brand, Zwiesel Glas. The newly designed logo clearly reflects its unique attributes: A unique glass with an unmistakable sound, MADE IN ZWIESEL - at home where the greatest value is placed on hospitality and conviviality.
Our Solution
Giving the new brand presence a stage: with instagrammable moments and a unique staging. The new logo was prominently displayed on the LED wall, creating an atmosphere befitting the Zwiesel brand.
mac presented the new glasses as stars on a catwalk and part of a kinetic installation. Perfectly orchestrated with light, sound and kinetic motion, we presented the new logo and slid the new range of glasses out of the presentation tables.
