BOSCH
IAA Mobility | Munich
Short Brief
Cars, eBikes, motorbikes, scooters, electric racing cars: BOSCH technology is an integral part of mobility solutions for every mode of transport. At the IAA Mobility 2021 in Munich, the technology and service company presented its solutions for personalised, automated, connected and electrified mobility - solutions that include your smartphone and even your home. mac realised three stands in the exhibition hall and in the city centre on Königsplatz for the trade show.
Our Solution
Shifting into top gear: running three projects in different trade fair and outdoor areas simultaneously, requires a high degree of logistics, manufacturing and implementation expertise. For BOSCH, we succeeded with flying colours at the IAA Mobility. At one of the first major events after the Covid lockdown and in cooperation with Milla & Partner (Stuttgart), we put our best foot forward and all our expertise to full use. From extensive production for the stands on the exhibition grounds to a challenging delivery and assembly on the Königsplatz - mac, together with Milla & Partner, impressively showcased BOSCH's mobility solutions.
Konzept
Realisierung
