Kubota
bauma | Munich
Short Brief
Kubota is a leading supplier of compact construction machinery and engines and as such is a traditional exhibitor at bauma, the world's largest trade fair. The construction machinery will be presented in the outdoor area. In Hall A4 at Messe München, however, the Industrial Engines division will be showcasing innovative answers and climate-neutral solutions for a new generation of emission-reduced drives on 338m².
Our Solution
In collaboration with the Designmark Group, the mac. brand spaces team created a large media cylinder with the motto "For Earth, For Life, Kubota" at its center. The clear lines and shapes of the architecture underline the claim of the technological market leader and draw visitors into the world of "100 years of Kubota engines from 1922 to 2022". The new low-emission engines are attractively staged with digital explanations and show the journey to the goal of CO2 neutrality with alternative fuels.
