dormakaba
BAU
Short Brief
After the long trade fair break, the premium manufacturer of door and access solutions wanted to celebrate the presentation for BAU 2023 in a special way. True to the motto "For every place that matters", a self-contained communication space with the presentation of innovative door and access solutions was to be created on an area of 764m²: dormakaba as a trustworthy partner for secure and sustainable places where people can move freely.
Our Solution
mac. brand spaces created a space that clearly structured four core product and service topics from the inside out and diffused the content to allow face-to-face discussions to take place in an informal manner, but with strong messaging. Four large, tall pylons displayed the product lines, system solutions, approaches to digitalization and the company's sustainability strategy. These included many new product presentations, such as an Iconic Award-winning all-glass revolving door as an eye-catcher in the entrance area. Other product islands were part of a well-thought-out stand flow in terms of message transfer.
This ended in a hospitality lounge, which for the first time was located on a stylish upper floor of the stand and no longer in meeting rooms outside. This significantly strengthened and promoted the positive visitor impression and the overall stand atmosphere among the stand service staff.
dormakaba's presence at BAU 2023 was planned and implemented in a climate-neutral way. The carbon footprint was calculated from the emissions of the materials used for the stand and their transportation, the business trips of dormakaba employees, their accommodation, catering, promotional gifts and the waste produced during BAU.
