KAINDL
BAU | München
Short Brief
After a successful EUROSHOP presentation, Kronospan, the world's largest manufacturer of chipboard, and KAINDL once again wanted to make a joint trade fair appearance at BAU, the world's leading trade fair for architecture, building materials and interior design. The core messages were topics relating to the sustainability, functionality and design of the product range.
Our Solution
The 403m² two-storey block stand offered visitors two staggered brand sides back to back. The first impression underlined the companies' credo: the diversity of building with wood! The imposing body of the stand with the staircases clad on the sides was made entirely of materials from both companies. A finely thought-out product mix of CO2-neutral façade cladding and floor panels combined with natural wood slats created an interesting stand silhouette. In the lower exhibition area, the breadth of product adaptations was shown in niches, themed islands and sample presenters. On the upper floor, trade visitors could not only enjoy the view into the depths of Hall B5, but were also treated to excellent culinary delights.