The ‘fifty years’ planning team at mac involved all stakeholders - while the trade fair was still running during a typical peak season. The company presented itself in purple brand garb - labelled decoration and design elements greeted visitors from everywhere. The festive programme at the production site and headquarters in Langenlonsheim began with a lunch for the employees in the outdoor area. Information islands and containers prepared for the mac roadshow showed ways and projects of transformation into a - now certified - sustainable company.

This was followed by a meet and greet session, in which invited guests - representatives from regional politics, chambers and associations - were given a tour of the company and were able to convey their greetings. Even one of the founding fathers took the opportunity to congratulate mac via video message.

Towards the end of this glorious late summer day, the procession of employees set off from the company headquarters on an entertaining expedition into the nearby vineyards to a wine press site, which was transformed into a fantastic event location. There, the celebrations continued well into the lilac night with the best music and culinary delights. Truly unforgettable!