The staging of the motto was the heart of the approximately 1,400m² trade fair stand together with a broad event and supporting program. In terms of design, this was implemented through a structured and spacious architecture, which emphasized the core values of the Kömmerling brand both formally and visually in an extraordinary way. An interactive area casually invited visitors to engage with and get to know the company's attitude and aspirations. Two event highlights during the trade fair allowed visitors and guests to immerse themselves in the new brand worlds. After an informative day at the trade fair, visitors were treated to a highlight with a choreographed stage show in the evening.

The concept combined analogue, haptic product experiences with digital visualization and information elements. Sustainable materials such as a reusable floor underlined Kömmerling's ecological approach. The modular and flexible displays were designed in such a way that they could be reused in a new showroom after the trade fair.