The result was a roadshow format that stages a mobile world of experience under the motto “STOP WASHING - START ACTING” at various leading trade fairs.
A meeting place was created with two furnished sea containers for catering and a walk-in presentation for sustainable value chains. Via a large turntable, the proverbial turning point, visitors were guided through a specially developed digital and analog customer journey that confronted them with challenges, but also showed which solutions, measures and attitudes mac. uses to transform live communication sustainably in ecological, economic and social aspects.
A large hospitality area provided the perfect setting for casual standing and seating, while mobile theme islands offered a thematically appropriate program of talks, panel discussions and demonstrations.
This generated a great response, starting in Cologne at Anuga Foodtec, then at the Hannover Messe and finally at IFAT in Munich. And further show stops are planned.

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