The trade fair programme focuses on innovative and flexible stand concepts that can be individually adapted to the customer's presentation requirements. The structural elements of the exhibition stands are 80 per cent reusable and enable sustainable use over several trade fair appearances. Thanks to the storage of all the material at mac, several projects can be realised in parallel - delivery routes and transport costs are significantly reduced as a result. The cooperation with the NETZSCH Group shows how innovative trade fair concepts and sustainable solutions can go hand in hand to achieve both economic and ecological goals.